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Guide to Annyeong Insadong, the Popular 6-Story Mall in Seoul

ByRoseanne Ducut

Annyeong Insadong Mall in Seoul

Address: 49 Insadong-gil, Jongno-gu, Seoul, South Korea

The Insadong Shopping Street is one of the most popular places to visit in Seoul. And inside the shopping street is Annyeong Insadong, a 6-story shopping mall.

Colorful multi-level outdoor shopping mall courtyard with vendors and shoppers, modern architecture, vibrant artwork, and retail shops, ideal for shopping and leisure activities.

Here’s everything you need to know about Annyeong Insadong Mall, how to get there, and what makes it worth visiting.

If you’re a kpop fan visiting Seoul, Annyeong Insadong has a few kpop shops and a music cafe where you can listen to LP records.

Book before you visit Seoul:

What is Annyeong Insadong and Why Visit?

Annyeong Insadong is a modern cultural shopping and entertainment complex in Insadong Shopping Street. It was recently built in 2019.

There’s lots of cafes, restaurants, shops, and exhibitions that showcase South Korea’s traditional and modern culture.

There’s lots of unique experiences like a LP records cafe, traditional and pop-culture museums, and even a hotel on the fifth floor.

If it’s not raining, there’s usually outdoor markets with small businesses selling crafts, jewelry, and clothing.

Views at night:

Annyeong Insadong vs Ssamzigil Mall?

A horizontal interior view of the Annyeong Insadong shopping center in Seoul, Korea, showcasing its multi-floor architecture with shoppers on various levels. The building combines modern design with traditional elements, featuring a large cartoon mural, wooden balconies, and a vibrant marketplace atmosphere on the ground floor

Annyeong Insadong is on the same street as Ssamzigil Mall (photo above), a 4-story mall that also sells traditional Korean crafts and souvenirs, as well as outdoor markets.

Both look very similar in structure. When I visited Seoul again in 2023, I thought Ssamzigil Mall was renovated into Annyeong Insadong Mall!

Annyeong Insadong Mall is more modern and has more restaurants, entertainment, and sitting areas. Both are still must-visits though!

What to Do at Annyeong Insadong?

The floor guide directory for Annyeong Insadong in Seoul, Korea, showing a variety of offerings across six floors plus basement levels. The guide lists amenities such as a color pool museum, gourmet street, traditional Korean tea house, and convenient facilities.

Annyeong Insadong has six floors, along with a basement where the Insa Central Museum is located.

First floor: Outdoor market, LINE Friends, Fortune Teller dispenser, Tax Refund Kiosk, traditional Korean dessert cafes, sitting areas.

Second floor: Korean restaurants, convenience store, shops, sitting areas.

Third floor: Shops, sitting areas, nursing room.

Fourth floor: More Korean restaurants, shops, and sitting areas.

Fifth floor: Nine Tree Premier Hotel Insadong, rooftop cafe, Music Complex records cafe.

Sixth floor: Color Pool Museum for photo ops. Prebook your Color Pool Museum tickets here.

Basements: Insa Central Museum and parking

Inside Annyeong Insadong, Seoul, a wooden lattice structure covered with green plants creates a natural partition. Directional signs for 'INSA WALK-WAY' and 'GOURMET STREET' hang from the ceiling, guiding visitors through the peaceful, nature-inspired indoor space
A tranquil sitting area inside Annyeong Insadong, Seoul, featuring minimalist concrete benches, granite flooring, and large windows that allow natural light to pour in. The space is designed with clean lines and a modern aesthetic, offering a peaceful respite for visitors amidst the bustling surroundings

🎥 Watch my Seoul vlog including Annyeong Insadong:

🇰🇷 Seoul, Korea Solo Vlog: Insadong, Myeongdong, Namsan, Kpop, Vegan Food, Moonbin Memorial 💜

Nearby Attractions to Annyeong Insadong

A long walking street surrounded by small shops and restaurants with tourists walking at Insadong Shopping Street - in top Seoul attractions and places to visit in Seoul

Besides Insadong Shopping Street, here are a few sites that are walkable (or a short train ride away if preferred) to Annyeong Insadong Mall:

A charming alleyway in Ikseondong Hanok Village, Seoul, brought to life with a vibrant array of suspended umbrellas in a multitude of colors, as people with umbrellas walk below during a rainy evening, reflecting the area's blend of tradition and modernity

✈️ Join the most popular activities in Seoul for your trip

How to Get to Annyeong Insadong

The facade of an art store in Annyeong Insadong, Seoul, showcasing large glass windows with displays of colorful posters, artist goods, and design elements. Adjacent to it is Gallery Nature, with signage reflecting a focus on art inspired by the natural world, inviting passersby to explore the creative space

By Subway

The closest train station to Annyeong Insadong is the Anguk Station.

Take exit 6. The entrance to the mall will be on the main Insadong walking street, which is around a 5-minute walk away from the subway station.

By Bus

Depending on where you’re coming from, there are many buses that go to Insadong, like bus #3, #273, and #172.

By Taxi

You can also hail a taxi to Insadong, use the Uber app (Uber works in Seoul), or book a taxi on the local Kakao Taxi app if you’re using a local sim.

You want to get dropped off right outside the Insadong walking street since the main Insadong Shopping Street are packed with people walking.

Is it Worth Visiting Annyeong Insadong?

Visitors at Annyeong Insadong in Seoul, Korea, are greeted by a large, cheerful green and pink frog sculpture. Behind the playful figure is a colorful mural depicting scenes of Korean daily life, enhancing the cultural and vibrant atmosphere of the shopping center

Yes! Whether it’s to eat, shop, take photos with outside statues, a bathroom break, or just to sit and chill, Annyeong Insadong is worth visiting, especially if you’re already at Insadong Shopping Street.

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Roseanne Ducut is a Filipina solo female traveler of over 10 years from the Bay Area, California. She creates ultimate travel itineraries + vlogs inspired by the rich history and pop culture in Asia. A veghead for over 17 years, Roseanne also writes vegan guides to help others plan their trips.