7 Best Kpop Stores in Seoul (Reviews + Photos)

If you’re a kpop fan visiting South Korea, here’s 7 of the best places and kpop stores in Seoul to get your kpop fix.

Kpop albums in Seoul are much cheaper than in the US and other countries, sometimes half the price.

You’ll find new and old album releases, as well as kpop merch at a lot of kpop stores in Seoul.

So make sure you have room in your luggage! If I have no space, I sometimes stuff them in my carry-on backpack as well. 😁

More for kpop fans visiting South Korea:

You can also watch my kpop vlog guide here too.

🇰🇷 Best Kpop Things to Do in Seoul: kpop stores, concerts, cupsleeves, tours, attractions

My favorite kpop experience in Seoul? Attending a recording of The Show!

Kpop Stores in Seoul

Here’s a list of kpop stores in Seoul I go to often. I’ve visited South Korea four times now, and I can’t help but buy more albums and merch each time I visit!

Whether you’re searching for the latest albums, official items, or unofficial merch, these kpop stores in Seoul got you covered.

The listed kpop stores in Seoul offer different experiences as well, from kpop cafes to beautiful malls, and underground shopping centers.

1. Myeongdong Underground Shopping Center

Address: 124 Toegye-ro, Jung-gu, Seoul, South Korea

Inside Myeongdong Underground Shopping Center with lines of boutiques

This is my top spot to buy kpop merch in Seoul.

It’s located at exit 6 of the Myeongdong subway station, which is a popular underground shopping center.

There are about 3-4 shops that sell kpop merch near exit 6 of the Myeongdong Underground Shopping Center.

You’ll often see tourists and kpop fans visiting from different countries browsing for kpop albums.

At two of them you’ll find official kpop albums, most around $11 USD. They always have new releases. I’ve seen fans line up on album release nights, many foreigner fans.

Front of Myeongdong CD Shop Kpop Albums_Underground Myeongdong Shopping Center with posters of kpop groups
Small gray kpop Seoul album store CT Record Kpop Album Store Myeongdong Underground Shopping Center Seoul

Two of the shops also sell official lightsticks. Depending on the group, the lightsticks cost $40-50 USD.

One of the kpop stores located on the corner sell more unofficial merch like stickers, lomo pcs, keychains, etc.

They’ll have a lot of unofficial kpop pc packs and stickers displayed outside as well. It’s all quite cheap around a few dollars or less.

A large wall display of kpop keychains, photos, calendars at kpop stores in Seoul in Myeongdong Underground Shopping Center

2. Music Korea

Address: 52 Myeongdong 8-gil, Jung-gu, Seoul, South Korea

Front of Music Korea Kpop Store in Myeongdong Seoul

Music Korea is a popular kpop store in Seoul.

Music Korea is located near the Myeongdong Underground Shopping Center. Just go up the stairs from exit 6 to the main Myeongdong shopping street.

It’s on the 3rd floor of a Nature Republic store. Just keep going up the stairs.

Albums here are a few dollars more. Everything here is official merch. You can also get kdrama dvds, and they usually give free posters.

Note that photos are not allowed (I snuck this one in).

Display of Monsta X albums for sale at Music Korea in Seoul

3. Buruttrak

Address: 37-1 Myeongdong 8na-gil, Jung-gu, Seoul, South Korea

Front of Buruttrak Kpop Store Myeongdong Seoul

Also in Myeongdong is Buruttrak, a kpop store in Seoul that is is a combo of everything. Official albums, older records, dvds, lightsticks and unofficial merch.

It’s slightly more expensive than those available in the Myeongdong Underground Shopping Center, but they have a lot of items.

4. Lotte Young Plaza

Address: 67, Namdaemun-ro, Jung-gu, Seoul  

Display of Seventeen and NCT kpop albums at Lotte Young Plaza in Seoul

Also in Myeongdong is a kpop store in the basement of Lotte Young Plaza. The albums available are usually from the big 10 groups like TXT, NCT, Twice, BTS, etc.

They often have displays for newer releases that may be worth checking out for any Top 10 favorites.

5. WithMuu (Hongdae)

Address: South Korea, Seoul, Mapo-gu, Yanghwa-ro, 188 AK플라자 2층

WithMuu has a physical shop on the 2nd floor of the AK Plaza Mall in Hongdae.

If you’re in the Hongdae area, it’s definitely worth visiting.

There’s lots of albums and items left from recent pop-ups.

Plus they have cute non-kpop items, clothing, as well as a cafe and photobooths. They also sell lots of official lightsticks and mini lightsticks, maybe the most I’ve seen at kpop stores in Seoul.

There’s also a WithMuu branch at I’Park Mall in Yongsan.

6. KTown4U

Address: 49 Insadong-gil, Jongno-gu, Seoul, South Korea

Address: 513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

The popular online store KTown4U has two in-person kpop stores in Seoul.

One is in the Annyeong Insadong Shopping Complex inside the Insadong Shopping Street. It’s also a cafe and they often have popups. 

Front of WithMUU Kpop Store - Annyeong Insadong Seoul

There’s also another kpop store in the same building, but it’s limited to specific groups like Blackpink or Treasure. They offer a lot of special kpop merch and clothing.

In front of a Kpop Store Annyeong Insadong with a white and blue porcelain beart doll

The second KTown4U store is located in the COEX Mall in Gangnam and is much larger than the one in Insadong. I have yet to visit even though I was just there this month, but it looks quite big.


Address: 685-700 성수1가제1동 Seongdong-gu, Seoul, South Korea

Right next to Seoul Forest is SM Entertainment’s new building and where KWANGYA, SM’s new flagship kpop store is located.

You can buy kpop merch from SM artists, plus the store is filled with digital displays. I have yet to go, but it looks amazing.

BONUS: Kpop Merch Online

If you want to order kpop merch online from Gmarket or from official kpop group websites, you can try asking your hotel if it’s okay to send it to the hotel’s address. Shipping is pretty fast and cheap.

A lot of fans in Korea also do groups orders for fanmade merch like slogans and pickets that you can join, usually on Twitter. You either get it by pick up or ask to send it to you.

Hope this post was helpful and that you have a great time living your best kpop life!

Prebook before you go to Seoul:

📲 Local sim card or eSIM card from Klook

🎫 Get the 24/48/72 hours Discover Seoul Pass + transit card

🚊 Ride from the airport: prebook a transfer | airport bus | AREX train

🚙 Rent a car in South Korea for as cheap as $28 USD a day

🎫 Browse through dozens of available South Korea tours

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