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7 Best Kpop Stores in Seoul (Costs + Photos)

ByRoseanne Ducut

If you’re a kpop fan visiting South Korea, here’s 7 of the best places and kpop stores in Seoul to get your kpop fix.

Some chains have multiple locations too.

Kpop albums and merch in Seoul are much cheaper than in the US and other countries, sometimes half the price.

So make sure you have room in your luggage! If I have no space, I sometimes stuff them in my carry-on backpack as well. 😁

More for kpop fans visiting Seoul:

1. Myeongdong Underground Shopping Center

Address: 124 Toegye-ro, Jung-gu, Seoul, South Korea

Inside Myeongdong Underground Shopping Center with lines of boutiques

This is my top spot to buy kpop merch in Seoul.

It’s located at exit 6 of the Myeongdong subway station, which is a popular underground shopping center.

There are about 3-4 shops that sell kpop merch.

Small gray kpop Seoul album store CT Record Kpop Album Store Myeongdong Underground Shopping Center Seoul

At two of them you’ll find official kpop albums, most around $11 USD:

They always have new releases. I’ve seen fans line up on album release nights.

Front of Myeongdong CD Shop Kpop Albums_Underground Myeongdong Shopping Center with posters of kpop groups

Two of the shops also sell official lightsticks. Depending on the group, the lightsticks cost $40-50 USD, but they’ll be cheaper at WithMuu.

One of the kpop stores located on the corner sell more unofficial merch like stickers, lomo pcs, keychains, etc.

They’ll have a lot of unofficial kpop pc packs and stickers displayed outside as well. It’s all quite cheap around a few dollars or less.

A large wall display of kpop keychains, photos, calendars at kpop stores in Seoul in Myeongdong Underground Shopping Center

➡️ Easiest way to see kpop groups in Seoul: Attend a recording of The Show

2. Music Korea

Address: 52 Myeongdong 8-gil, Jung-gu, Seoul, South Korea

Front of Music Korea Kpop Store in Myeongdong Seoul

Music Korea is a popular kpop store in Seoul.

They have two locations in Myeongdong.

1. The main Music Korea is located near the Myeongdong Underground Shopping Center (as of June 2025, temporarily closed).

It’s on the 3rd floor of a Nature Republic store. Just keep going up the stairs.

Albums here are a few dollars more. Everything here is official merch.

You can also get kdrama dvds, and they sometimes give free posters.

Display of Monsta X albums for sale at Music Korea in Seoul

2. New 2nd location: 13-1 Myeong-dong, Jung District, Seoul, South Korea

The new Music Korea is located closer to exit 1 and 2 of the Myeongdong subway station and right next to Daiso. It is smaller.

They usually have a promo of 20% off if you follow them on Instagram.

Myeongdong New Music Korea K-pop Store - Seoul, South Korea: A modern K-pop store in Myeongdong featuring neatly arranged shelves filled with albums, photobooks, and merchandise. The store has a sleek interior design with polished white floors and curved wooden ceiling details, creating a trendy and organized atmosphere.

3. Buruttrak

Address: 37-1 Myeongdong 8na-gil, Jung-gu, Seoul, South Korea

Front of Buruttrak Kpop Store Myeongdong Seoul

Also in Myeongdong is Buruttrak, a kpop store in Seoul that is is a combo of everything.

They have official albums, older records, dvds, lightsticks and unofficial merch.

It’s slightly more expensive than those available in the Myeongdong Underground Shopping Center, but they have a lot of items.

A cozy interior view of a K-pop store in Seoul, Korea, with shelves filled with CDs, vinyl records, and music merchandise. The narrow aisle leads to a small desk surrounded by an extensive collection of K-pop items, creating a warm and inviting atmosphere for music enthusiasts.

4. Lotte Young Plaza

Address: 67, Namdaemun-ro, Jung-gu, Seoul  

*As of June 2025, temporarily closed.

Display of Seventeen and NCT kpop albums at Lotte Young Plaza in Seoul

Also in Myeongdong is a kpop store in the basement of Lotte Young Plaza.

The albums available are usually from the big 10 groups like TXT, NCT, Twice, BTS, etc.

They often have displays for newer releases that may be worth checking out for any Top 10 favorites.

#1 kpop tour
A dimly-green lit room with four fake laundry machines on the wall - HiKR Ground Kpop Ground Photo Op, part of Kpop tours in Seoul

⭐️⭐️⭐️⭐️⭐️
Seoul Hallyu Kpop Tour

🏙 Visit top kpop sites in Seoul
🚌 Driver provided

BOOK IT

5. WithMuu (3 locations)

Address: South Korea, Seoul, Mapo-gu, Yanghwa-ro, 188 AK플라자 2층

WithMuu has three locations in Seoul: Hongdae, Myeongdong, and Yongsan.

All three locations have official albums, light sticks, and items from recent pop-ups.

1. Hongdae: Located on the 2nd floor of the AK Plaza Mall in Hongdae.

If you’re in the Hongdae area, it’s definitely worth visiting.

Plus they have cute non-kpop items, clothing, as well as a cafe and photobooths.

They also sell lots of official lightsticks and mini lightsticks, maybe the most I’ve seen at kpop stores in Seoul.

2. Myeongdong: This location is new and has less quantity but has three floors.

Withmuu K-pop Store - Myeongdong, Seoul, South Korea: The exterior of the Withmuu K-pop store in Myeongdong, featuring a bright, modern facade with a glowing logo and cute cartoon illustrations of hearts and characters. The store window displays a variety of K-pop merchandise, including light sticks and albums, with customers visible inside browsing under warm lighting.
  • Floor 1 – albums and light sticks.
  • Floor 2 – Recent kpop pop-up items and non-kpop items.
  • Floor 3 – Cafe.

3. I’Park Mall in Yongsan is located on the 6th floor of the I-Park Mall attached to Yongsan Station.

It’s similar items to the the other two locations.

Withmuu K-pop Store - iPark Mall, Yongsan, Seoul, South Korea: Interior of the Withmuu K-pop store showcasing neatly arranged shelves filled with K-pop merchandise like albums, photo cards, and fan goods. The brightly lit space features a modern industrial ceiling and displays a variety of products for fans to browse. A customer wearing a winter coat is seen exploring the store.

6. KTown4U

Address: 49 Insadong-gil, Jongno-gu, Seoul, South Korea

Address: 513 Yeongdong-daero, Gangnam-gu, Seoul, South Korea

The popular online store KTown4U has two in-person kpop stores in Seoul.

One is in the Annyeong Insadong Shopping Complex inside the Insadong Shopping Street. It’s also a cafe and they sometimes have popups. 

Front of KTown4U Kpop Store - Annyeong Insadong Seoul

The second KTown4U store is located in the COEX Mall in Gangnam and is larger than the one in Insadong.

It has 3 floors:

  • Floor 1 – Albums and light sticks.
  • Floor 2 – Kpop academy for dance and sing.
  • Floor 3 – Cafe (plus tax refund machine)
Ktown4u COEX Mall K-pop Store - Seoul, South Korea: A collage showing the exterior entrance and interior views of Ktown4u's K-pop store. The entrance features vibrant, reflective glass doors, while the interiors display neatly organized K-pop merchandise. The "Goods Zone" section offers various items like posters and accessories, and the "Light Stick" section showcases fan light sticks arranged on bright blue shelves.

7. (NEW) KWANGYA

KWANGYA Store - SM Town, Seoul, South Korea: A futuristic retail display featuring K-pop memorabilia on illuminated geometric shelves, showcasing albums, merchandise, and collectibles. A large screen at the back plays a music video, adding a dynamic and immersive element to the store's sleek design.

Address: 685-700 성수1가제1동 Seongdong-gu, Seoul, South Korea

Right next to Seoul Forest is SM Entertainment’s new building and where KWANGYA, SM’s new flagship kpop store is located.

You can buy kpop merch from SM artists, plus the store is filled with digital displays.

It’s small, but worth going if you’re visiting Seoul Forest or SM next door.

BONUS: Kpop Merch Online

Display of Monsta X memorabilia at the 8th Anniversary Cupsleeve event in Seoul, 2023. The collection includes colorful vinyl records, photo books, individual member photo cards, and promotional materials. The open photo book shows group pictures of Monsta X at the beach, while the surrounding items celebrate the band's journey and achievements. 2/2 Was this response better or worse? Better Worse Same

If you want to order kpop merch online from Gmarket or from official kpop group websites, you can try asking your hotel if it’s okay to send the order to the hotel’s address.

Shipping is pretty fast and cheap in South Korea.

A lot of fans in Korea also do groups orders for fanmade merch like slogans and pickets that you can join, usually on Twitter.

You either get it by pick up or ask to send it to you.

I hope this post was helpful! Have a great time living your best fangirl-fanboy-fanby life. 💁🏻‍♀️

Top Kpop tours in Seoul:

▢ Tickets to The Show, easiest kpop experience in Seoul

▢ Ticket to SBS Inkigayo + Tour Package

▢ Seoul Hallyu Kpop Tour (most popular kpop tour)

▢ K-Pop Recording Experience at KING STUDIO

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You can also watch my kpop vlog guide here too.

🇰🇷 Best kpop things to do in Seoul: kpop stores, concerts, cupsleeves, tours, attractions + more

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Roseanne Ducut is a solo female traveler and Filipina from the Bay Area, California. She creates ultimate travel itineraries + vlogs inspired by the rich history and pop culture in Asia. A veghead for over 17 years, Roseanne also writes vegan guides to help others plan their trips.