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8 Best Kpop Stores in Seoul for Albums, Merch & Lightsticks

ByRoseanne Ducut

After seven trips to South Korea, I’ve come across plenty of great kpop stores in Seoul.

Kpop albums and merch in Seoul are much cheaper than in the US and other countries, sometimes half the price (so make sure to save room in your luggage!)

Whether you’re shopping for albums, photocards, lightsticks, or official merchandise, you won’t have a problem, as many are located near major tourist attractions too.

Here are 8 of the best kpop stores in Seoul I recommend for first-time visitors and kpop fans.

1. Myeongdong Underground Shopping Center

Naver Map | Google Maps

Inside Myeongdong Underground Shopping Center with lines of boutiques

This is one of my favorite places to buy kpop albums and merch in Seoul.

It’s located at exit 6 of the Myeongdong subway station, which is a popular underground shopping center.

There are about 3-4 shops that sell kpop merch.

Small gray kpop Seoul album store CT Record Kpop Album Store Myeongdong Underground Shopping Center Seoul

At two of them you’ll find official kpop albums, most around $11 USD:

They always have new releases. I’ve seen fans line up on album release nights.

Front of Myeongdong CD Shop Kpop Albums_Underground Myeongdong Shopping Center with posters of kpop groups

Two of the shops also sell official lightsticks. Depending on the group, the lightsticks cost $40-50 USD, but they’ll be cheaper at WithMuu.

One of the kpop stores located on the corner sell more unofficial merch like stickers, lomo pcs, keychains, etc.

They’ll have a lot of unofficial kpop pc packs and stickers displayed outside as well. It’s all quite cheap around a few dollars or less.

A large wall display of kpop keychains, photos, calendars at kpop stores in Seoul in Myeongdong Underground Shopping Center

2. Music Korea

Naver Map | Google Maps

Front of Music Korea Kpop Store in Myeongdong Seoul

Music Korea is a popular kpop store in Seoul.

They have two locations in Myeongdong.

The newest location is located near exit 1 and 2 of the Myeongdong subway station and right next to Daiso. It is smaller but have all the newest releases, LPs, and kdrama OST albums.

They usually have a promo of 20% off if you follow them on Instagram.

Myeongdong New Music Korea K-pop Store - Seoul, South Korea: A modern K-pop store in Myeongdong featuring neatly arranged shelves filled with albums, photobooks, and merchandise. The store has a sleek interior design with polished white floors and curved wooden ceiling details, creating a trendy and organized atmosphere.

The main Music Korea is located near the Myeongdong Underground Shopping Center (as of November 2025, still temporarily closed and under construction).

It’s on the 3rd floor of a Nature Republic store. Just keep going up the stairs.

Albums here are a few dollars more. Everything here is official merch.

Display of Monsta X albums for sale at Music Korea in Seoul

3. Beat Road

Naver Map | Google Maps

Beat Road is a kpop store walkable from the Hongdae Shopping Street.

It’s located on the third floor, with a large cafe on the 2nd floor that you can visit after shopping.

They have plenty of newer releases as well as old gems.

The pricing is standard though not obvious on the albums.

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A dimly-green lit room with four fake laundry machines on the wall - HiKR Ground Kpop Ground Photo Op, part of Kpop tours in Seoul

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Seoul Hallyu Kpop Tour

🏙 Visit top kpop sites in Seoul
🚌 Driver provided

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4. WithMuu (3 locations)

WithMuu has three locations in Seoul: Hongdae, Myeongdong, and Yongsan (click on the location for their Naver Map).

All three locations have official albums, light sticks, and items from recent pop-ups.

1. Hongdae: Located on the 2nd floor of the AK Plaza Mall in Hongdae.

If you’re in the Hongdae area, it’s definitely worth visiting.

They sell lots of official lightsticks and mini lightsticks, maybe the most I’ve seen at kpop stores in Seoul.

They also have cute non-kpop items, clothing, as well as a cafe and photobooths.

2. Myeongdong: This location is new and has less quantity but has three floors.

Withmuu K-pop Store - Myeongdong, Seoul, South Korea: The exterior of the Withmuu K-pop store in Myeongdong, featuring a bright, modern facade with a glowing logo and cute cartoon illustrations of hearts and characters. The store window displays a variety of K-pop merchandise, including light sticks and albums, with customers visible inside browsing under warm lighting.
  • Floor 1 – albums and light sticks.
  • Floor 2 – Recent kpop pop-up items and non-kpop items.
  • Floor 3 – Cafe.

3. I’Park Mall in Yongsan is located on the 6th floor of the I-Park Mall attached to Yongsan Station.

It’s similar items to the the other two locations.

Withmuu K-pop Store - iPark Mall, Yongsan, Seoul, South Korea: Interior of the Withmuu K-pop store showcasing neatly arranged shelves filled with K-pop merchandise like albums, photo cards, and fan goods. The brightly lit space features a modern industrial ceiling and displays a variety of products for fans to browse. A customer wearing a winter coat is seen exploring the store.

5. KTown4U

The popular online store KTown4U has two in-person kpop stores in Seoul.

One is inside the Annyeong Insadong Shopping Complex on the Insadong Street. It’s also a cafe and they sometimes have popups. 

Front of KTown4U Kpop Store - Annyeong Insadong Seoul

The second KTown4U store is located in the COEX Mall in Gangnam and is larger than the one in Insadong.

It has 3 floors:

  • Floor 1 – Albums and light sticks.
  • Floor 2 – Kpop academy for dance and sing.
  • Floor 3 – Cafe (plus tax refund machine)
Ktown4u COEX Mall K-pop Store - Seoul, South Korea: A collage showing the exterior entrance and interior views of Ktown4u's K-pop store. The entrance features vibrant, reflective glass doors, while the interiors display neatly organized K-pop merchandise. The "Goods Zone" section offers various items like posters and accessories, and the "Light Stick" section showcases fan light sticks arranged on bright blue shelves.

6. KWANGYA

KWANGYA Store - SM Town, Seoul, South Korea: A futuristic retail display featuring K-pop memorabilia on illuminated geometric shelves, showcasing albums, merchandise, and collectibles. A large screen at the back plays a music video, adding a dynamic and immersive element to the store's sleek design.

Naver Map | Google Maps

Right next to Seoul Forest is SM Entertainment’s building and where KWANGYA, SM’s flagship kpop store is located.

You can buy kpop merch from SM artists, plus the store is filled with digital displays.

It’s small, but worth going if you’re visiting Seoul Forest or SM next door.

7. Buruttrak

Naver Map | Google Maps

Front of Buruttrak Kpop Store Myeongdong Seoul

Also in Myeongdong is Buruttrak, a kpop store in Seoul that is is a combo of everything.

They have official albums, older records, dvds, lightsticks and unofficial merch.

It’s slightly more expensive than those available in the Myeongdong Underground Shopping Center, but they have a lot of items.

A cozy interior view of a K-pop store in Seoul, Korea, with shelves filled with CDs, vinyl records, and music merchandise. The narrow aisle leads to a small desk surrounded by an extensive collection of K-pop items, creating a warm and inviting atmosphere for music enthusiasts.

8. Hallyu Storm

Google Maps | Instagram (Could not find them on Naver Map)

A storefront with glass doors and a Christmas tree, decorated with red and white ornaments, visible inside.

Hallyu Storm is another kpop store in Hongdae, though located a bit farther from the main street.

What sets them apart is their huge collection of photocards if you’re looking for a specific pc.

They also have an online store you can order from.

I found a lot of pop-up merch items as well.

BONUS: Kpop Merch Online

Display of Monsta X memorabilia at the 8th Anniversary Cupsleeve event in Seoul, 2023. The collection includes colorful vinyl records, photo books, individual member photo cards, and promotional materials. The open photo book shows group pictures of Monsta X at the beach, while the surrounding items celebrate the band's journey and achievements.2/2Was this response better or worse?BetterWorseSame

If you want to order kpop merch online from Gmarket or from official kpop group websites, you can try asking your hotel if it’s okay to send the order to the hotel’s address.

Shipping is pretty fast and cheap in South Korea.

A lot of fans in Korea also do groups orders for fanmade merch like slogans and pickets that you can join, usually on Twitter.

You either get it by pick up or ask to send it to you.

I hope this post was helpful! Have a great time living your best fangirl-fanboy-fanby life. 💁🏻‍♀️

Fun Kpop tours in Seoul to join:

▢ Ticket to SBS Inkigayo + Tour Package

▢ Seoul Hallyu Kpop Tour (most popular kpop tour)

▢ K-Pop Recording Experience at KING STUDIO

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You can also watch my kpop vlog guide here too.

🇰🇷 Best kpop things to do in Seoul: kpop stores, concerts, cupsleeves, tours, attractions + more

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Roseanne Ducut is a Filipina solo female traveler of over 10 years from the Bay Area, California. She creates ultimate travel itineraries + vlogs inspired by the rich history and pop culture in Asia. A veghead for over 17 years, Roseanne also writes vegan guides to help others plan their trips.